What, why, how? Behind every vision there is a purpose. Find out why we do what we do and how we do it.
Receive our research for free Discover new and insightful ways to help improve a child's development with our Easy-to-Read research reports.
Take a look into tomorrow Take a look at some of the amazing new developments taking place here at the A Better Child Company.
Say something! Got a comment, want to tell us how we can improve? Or maybe you have an idea for a research study.
Research Snippets
Do popular school kids grow up to be rich?, 2009 Popular school children are most likely to earn more money in later life, a new study has revealed.
Essex University researchers concluded that just one extra school friend increases a person's salary by around two per cent; adding to emergent evidence that social skills are just as important as academic abilities for success in adult life.
Researchers found on average, the most popular pupils in 1957 earned more than other students, 35 years later.
Pudney, said: 'A workplace is a social setting. People have to manage each other and work in teams - you can see why social skills would be helpful.'
The study, which was done in conjunction with the University of Chicago and the Institute for Employment Research in Nuremberg, also found that belonging to a relatively wealthier family did not make a student more popular.