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The source of good parenting. UK, 2006 In today's society media plays a very important factor in how we learn, and for parents it could be fair to say you could never learn too much on how to be a better parent. However the type of medium we may become increasingly dependent on for this knowledge may for some be slightly concerning. A study of 3,938 parents by the National Family and Parenting Institute found that 83% of those who watched parenting programmes discovered at least one tip useful to them. The concern however was that 37% felt that parenting programmes such as Supernanny and The House of Tiny Tearaways, tended to exaggerate problems the families featured had. The study also showed that 72% of parents with children under the age of 16 watched at least one parenting programme shown on TV. Mary Macleod, the chief executive of the National Family and Planning Institute expressed the need for producers to act responsibly, also highlighting the various other forms of media by which parents still access information such as books, magazines and websites.
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