A Better Child is a research and development (R&D) company in the UK. We use research to help people and organisations develop children better in the home, at school and through media.
Who we do it for.
Parents, guardians and teachers and for schools, businesses, voluntary and community sector organisations and local government authorities.
Our Vision, Mission and Values.
Our Vision
We see children today becoming leaders of tomorrow - people of purpose, character and potential.
Our Mission
Our mission is to help people and organisations develop children better in the home, at school and through media.
Our Values
A Better Child as a company and as individual’s value:
• Openness, honesty and integrity.
• A passion for children and their potential.
• Working with people and organisations.
• Vision, purpose and diligence in creativity, time and possibilities.
Why we do what we do.
Better lifestyles for children at home
For children, the home environment is important, and the classroom is not the only place where children learn new skills for life. Our commitment to R&D into children’s home lifestyles continues to provide parents and guardians with valuable knowledge and insight into how children develop within the home environment.
Better school and classroom environments
School is about sharing knowledge, learning and the opportunity to prepare for life in the future. Not just for children, but also for teachers. That’s why we continue to work to find new ways of helping children and teachers learn, communicate and develop in the school environment.
Better media for children
Media plays an important part in a child's everyday life, much more than we think. What they watch on TV, the music they listen to, the video games they play and more. Our research into media helps to produce better programmes, advertising and products for children, and also helps you to understand more about them.