What, why, how? Behind every vision there is a purpose. Find out why we do what we do and how we do it.
Receive our research for free Discover new and insightful ways to help improve a child's development with our Easy-to-Read research reports.
Take a look into tomorrow Take a look at some of the amazing new developments taking place here at the A Better Child Company.
Say something! Got a comment, want to tell us how we can improve? Or maybe you have an idea for a research study.
Research Snippets
Are primary school days the best in a child’s life? UK, 2007 If you were to look back at your school life, what period would you say was the best? For children today, it would appear that primary school days are the best. A study of nearly 8,000 pupils across 25 different primary and secondary schools in the UK has highlighted some interesting discoveries. In particular, 82% of children while attending primary school at aged 10 saying they are happy – with the figure dropping to 58% at the time of their GCSE’s in secondary school. Antidote, the charity which conducted the study said the report shows that as children began working on their GCSE’s “Over 40% of them experience a low level of well being.” Also highlighting the figures showed “Where we need to focus if we want to improve the situation.” Your Comments
The source of good parenting. UK, 2006 In today's society media plays a very important factor in how we learn, and for parents it could be fair to say you could never learn too much on how to be a better parent. However the type of medium we may become increasingly dependent on for this knowledge may for some be slightly concerning. A study of 3,938 parents by the National Family and Parenting Institute found that 83% of those who watched parenting programmes discovered at least one tip useful to them. The concern however was that 37% felt that parenting programmes such as Supernanny and The House of Tiny Tearaways, tended to exaggerate problems the families featured had. The study also showed that 72% of parents with children under the age of 16 watched at least one parenting programme shown on TV. Mary Macleod, the chief executive of the National Family and Planning Institute expressed the need for producers to act responsibly, also highlighting the various other forms of media by which parents still access information such as books, magazines and websites. Your Comments
Link between poor reading skills and bad-behaviour in boys. UK/US, 2006 It has long been suggested that poor reading skills and bad behaviour in children were linked, although it has not yet been identified which occurs first. However, a study of 2,200 twins born in 1994-1995 by a team of researchers from Wisconsin-Madison University in the US and King’s College London has discovered the problem exists more in boys than in girls. Dr Terrie Moffitt, who co-authored the study, highlighted children who displayed difficulties with their reading and vocabulary, became increasingly involved in anti social behaviour, such as bullying, lying and theft. The researchers however found no such pattern in girls adding in their case it was “extremely rare.” The researchers also used twins in order to examine genetic causes, and found no such links, concluding it to be an issue of environment, such as “What goes on in the classroom.” Your Comments
Children bored after 12 minutes in the car. UK, 2006 A research study of 3000 parents by the online auction site eBay also backed by the UK charity Raising Kids, has found it takes approximately 12 minutes for children to become bored while travelling by car. While it may seem that children get the short end of the stick, it is also less than entertaining for the parents who then have to find ways to keep their little ones occupied for the rest of the journey. 1 in 3 of parents said they regularly lost their temper with their children while driving, 4 in 10 said they usually tried to bribe them with a treat. 3 in 10 confessed they had snapped and threw something at them and 6 in 10 said they gave their children food to keep them quiet. Your Comments
| Home | 
